Thursday, 12 September 2013

Post title and blog title both are very important for a blog. They effects on traffic. Google shows only first 66 characters of the title in search results.If you're using blogger for your blog then you may notice search engines by default show your Blog Title first instead of Post Title. This reduces the SEO benefits because our post titles which have the main keywords got chopped because of the characters limit in search results. Certainly this will affect the flow of visitors to your site. Because when someone is searching for a topic he would like to click on that particular topic which matches his search words and/or interest him/her the most and not your blog title, because most of them may not be knowing it. But if your blog title appears first then the visitors may skip your site! So, to take the proper benefits we have to optimize our blog so that post titles shows before blog title in search results.

Below are some simple steps 

  • Go to your Blogger Dashboard
  • Go to Template >> Edit HTML
  • Search for this tag                                                                                                                <title><data:blog.pageTitle/></title>
  • Replace the above tag with the following tag  

<b:if cond='data:blog.pageType == &quot;index&quot;'> <title><data:blog.title/></title> <b:else/> <title><data:blog.pageName/> | <data:blog.title/></title> </b:if>

  • Save template 
  • That's all :)



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